Facebook recently introduced a new upgrade both your desktop and mobile sites. This update allows Facebook videos to autoplay news service . Now when you scroll through your news feed , either on your computer or mobile device, videos will start immediately when you meet them .
To quickly summarize the characteristics of autoplay videos , here are some key points:
- Facebook videos autoplay. This means that only the videos uploaded directly to Facebook automatically play in the newsfeed . Other videos from YouTube - or shared links , for instance - does not automatically play in the newsfeed . An exception is video Instagram , which also will autoplay in the news service .
- Autoplay begins when moving within the video and played through video length .
- The videos do not autoplay loop .
- Once the video has played automatically, will not play again until the "play" button is activated by the viewer.
- Videos on Autoplay automatically muted. To hear the audio portion of the video, click the video to view in full screen .
There has been mixed reaction to this new feature and many people have complained so much and celebrated the news.
Of course, a major concern is that people in a public place or at work when videos start playing automatically . However, without sound, many concerns in this regard are minimized . And if you scroll past the video at any time, the video will stop.
I have to admit that at first I was skeptical of the new autoplay feature . However, it is growing on me more and more. Are not we all a little resistant to change - especially when it comes to Facebook ? I have to admit that I have seen many videos than I usually do since the introduction of this feature.
But there are actually some practical applications for businesses to consider when using this new feature in Facebook marketing .
First, this is a great way to get in front of your audience. If your videos are engaging and compelling , the ability to stop viewers to view and interact with content is increased. With all the recent changes in Facebook reach , autoplay videos can be a great way to boost ecological commitment .
Find creative ways to really connect with your audience. Share videos of your employees or customers interact with their products. Consider creating and sharing information and instructional videos. Videos showing troubleshooting or how to use a product are great ways to reach your audience . If your business regularly receives certain questions or requests , consider answering in video format.
If you plan to use auto play Facebook videos to your marketing strategy , here are some things to consider:
- Autoplay videos play without audio. Make sure the message / content of your video can stand alone without audio. Or at least long enough to attract interest from the viewers to click to see the video with audio time.
- People have short attention spans ! Keep your videos short enough to hold your attention. But enough time to convey your message .
- Only direct uploads are automatically played . If you have videos on your YouTube channel or other means, does not automatically play on Facebook . Consider uploading original video format to Facebook instead of sharing the source link .
It is inevitable concern that this feature will result in video ads autoplay in the near future . I do not think there is any way to avoid this reality. And this is one thing that many people complain . If you will be using video in your marketing strategy , please consider Facebook viewers . As a user, what would you do and do not want to see in the videos. Take these things into consideration when planning your strategy for the future .
And if you are one of those people who do not want to play Facebook videos automatically in your news feed , you will need to download and install a Flash blocker for your browser.
I would like to hear from you . What do you think about the new autoplay feature and will use more strategy videos on Facebook in 2014 ?
0 comments:
Post a Comment